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36 articles
Article 12 Sep 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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1979 Views404 Downloads
Article 30 May 2024
Aristotelis Martinis, Maria Kaloutsa and Katerina Kabassi
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 255–274
Volume 3 (2024), Issue 2, pp. 255–274
2381 Views1566 Downloads4 Citations
Article 10 May 2024
Henri Giudici, Kristin Falk, Gerrit Muller, Dag Eirik Helle and Erik Drilen
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 240–254
Volume 3 (2024), Issue 2, pp. 240–254
2901 Views651 Downloads6 Citations
Article 2 May 2024
Michael Benson
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 184–204
Volume 3 (2024), Issue 2, pp. 184–204
2137 Views914 Downloads
Review 18 Apr 2024
Md Tasbirul Islam, Usha Iyer-Raniga and Amjad Ali
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 129–162
Volume 3 (2024), Issue 2, pp. 129–162
5804 Views872 Downloads4 Citations
Article 27 Mar 2024
Hannes Antonschmidt
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 116–128
Volume 3 (2024), Issue 2, pp. 116–128
1975 Views587 Downloads
Article 27 Feb 2024
Afonso Delgado, Paulo Caldas and Miguel Varela
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 84–103
Volume 3 (2024), Issue 1, pp. 84–103
2394 Views984 Downloads2 Citations
Article 14 Feb 2024
George-Cornel Dumitrescu
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 76–83
Volume 3 (2024), Issue 1, pp. 76–83
2244 Views757 Downloads1 Citations
Article 13 Feb 2024
Piotr Gorzelanczyk and Henryk Tylicki
Highlights of Vehicles
Volume 2 (2024), Issue 1, pp. 1–12
Volume 2 (2024), Issue 1, pp. 1–12
2265 Views588 Downloads
Article 2 Feb 2024
Nipun Goyal and Mahdi Mahmoudzadeh
This article is part of the Special Issue Capturing the Sustainable Impact of Early-Stage Business Models.
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 46–60
Volume 3 (2024), Issue 1, pp. 46–60
2658 Views672 Downloads
Volume 3 (2024), Issue 3, pp. 338–353