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21 articles
Article 8 November 2024
Chioma Ezeanaka and Trung Hieu Tran
63 Views22 Downloads
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 338–353
Volume 3 (2024), Issue 3, pp. 338–353
430 Views71 Downloads
Article 24 June 2024
Vesela Veleva, Svetlana Todorova, Kevin Bleau, Joy Mohr and Rob Vandenabeele
Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 275–293
Volume 3 (2024), Issue 3, pp. 275–293
952 Views377 Downloads
Article 10 May 2024
Henri Giudici, Kristin Falk, Gerrit Muller, Dag Eirik Helle and Erik Drilen
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 240–254
Volume 3 (2024), Issue 2, pp. 240–254
856 Views212 Downloads3 Citations
Review 9 May 2024
Maria M. Ramirez-Corredores
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 205–239
Volume 3 (2024), Issue 2, pp. 205–239
1325 Views210 Downloads2 Citations
Article 27 March 2024
Hannes Antonschmidt
Highlights of Sustainability
Volume 3 (2024), Issue 2, pp. 116–128
Volume 3 (2024), Issue 2, pp. 116–128
1016 Views222 Downloads
Article 27 February 2024
Afonso Delgado, Paulo Caldas and Miguel Varela
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 84–103
Volume 3 (2024), Issue 1, pp. 84–103
1067 Views263 Downloads
Article 2 February 2024
Nipun Goyal and Mahdi Mahmoudzadeh
This article is part of the Special Issue Capturing the Sustainable Impact of Early-Stage Business Models.
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 46–60
Volume 3 (2024), Issue 1, pp. 46–60
1085 Views272 Downloads
Article 11 November 2023
Sevasti Malisiova and Stella Kostopoulou
Highlights of Sustainability
Volume 2 (2023), Issue 4, pp. 241–258
Volume 2 (2023), Issue 4, pp. 241–258
1323 Views382 Downloads
Article 22 September 2023
Carlo Berizzi, Margherita Capotorto, Gaia Nerea Terlicher and Luca Trabattoni
Highlights of Sustainability
Volume 2 (2023), Issue 4, pp. 185–206
Volume 2 (2023), Issue 4, pp. 185–206
1472 Views546 Downloads1 Citations
Volume 3 (2024), Issue 4, pp. 374–393