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13 articles
Article 7 Jul 2022
Ogenis Brilhante and Julia Skinner
4992 Views1940 Downloads
Article 28 Mar 2022
Reza Heydari, Mohammad Keshtidar, Haywantee Ramkissoon, Mahdi Esfahani and Ehsan Asadollahi
Highlights of Sustainability
Volume 1 (2022), Issue 2, pp. 41–53
Volume 1 (2022), Issue 2, pp. 41–53
4696 Views1576 Downloads3 Citations
Short Note 20 Sep 2021
Chamila Roshani Perera and Lester W. Johnson
This paper argues that the strongly established connection between identity and consumer behaviour may not be necessarily applicable in examining environmentally conscious behaviour through an identity lens due to several other factors that may especially influence
This paper argues that the strongly established connection between identity and consumer behaviour may not be necessarily applicable in examining environmentally conscious behaviour through an identity lens due to several other factors that may especially influence environmental identity formation; (1) the continuously evolving nature of environmental identity in the context of complexities (i.e., political debates, climate change science) of climate change; (2) the challenges of expressing inner connection with nature (i.e., instrumental value vs. intrinsic value); (3) the various cultural and symbolic meanings associated with environmentally conscious behaviour (i.e., functional benefits vs emotional benefits) and (4) different forms of behavioural practices (i.e., environmentally conscious behaviour vs. anti-consumption). Therefore, this paper recommends utilising insights and measurements unique to environmentally conscious behaviour as opposed to that of general consumer behaviour because the antecedents of the former, especially environmental identity projections can be multifaceted.
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Highlights of Sustainability
Volume 1 (2022), Issue 1, pp. 1–4
Volume 1 (2022), Issue 1, pp. 1–4
3086 Views1388 Downloads1 Citations
Volume 1 (2022), Issue 3, pp. 113–128