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Adoption of Entrepreneurial Behaviours in Sports Tourism in Developing Countries

Reza Heydari 1, Mohammad Keshtidar 1,* , Haywantee Ramkissoon 2,3,4,5, Mahdi Esfahani 6 and Ehsan Asadollahi 7
Faculty of Sports Sciences, Ferdowsi University of Mashhad, Mashhad, 9177948979, Iran
Centre for Contemporary Hospitality & Tourism & Centre for Business Improvement, College of Business, Law & Social Sciences, Derby Business School, University of Derby, Derby, DE22 1GB, UK
College of Business, Johannesburg Business School, University of Johannesburg, Johannesburg, 2092, South Africa
Faculty of Social Sciences & Leisure Management Taylor’s University, 47500 Subang Jaya, Selangor, Malaysia
Excelsia School of Business, Sydney, NSW 2113, Australia
Sports Centre, Imamreza International University, Mashhad, Iran
Sanabad Golbahar Higher Education Institute, Golbahar, Iran
For correspondence.
Academic Editor: Deborah Edwards
Highlights Sustain. 2022, 1(2), 41–53.
Received: 21 June 2021    Accepted: 2 March 2022    Published: 28 March 2022
The aim of this study is to identify the adoption of entrepreneurial behaviours in sports tourism in developing countries. This research is a qualitative study. The systematic method of Strauss and Corbin has been used to analyse the data. Based on the results of in-depth interviews with stakeholders (n = 25), 75 indicators of sports tourism entrepreneurship were identified. Our research findings show that the necessary institutional arrangements in regulatory/legal/administrative dimensions (rule of law, government policies), normative/cultural (social norms, values, and beliefs), cognitive/educational (promotion of elite knowledge, promotion of social knowledge) and guidance measures/supporter (public sector support, private sector support, complementary attraction and information technology) have potential to improve the rate of entrepreneurial behaviours by increasing the ability and willingness of entrepreneurs to take advantage of entrepreneurial opportunities in the field of sports tourism. Our findings suggest that co-actors need to engage in a multi-stakeholder engagement approach to promote the tourism sports industry in developing countries. The existence of a legal, normative, supportive and educational environment may influence the ability and desire of market participants to identify and embrace entrepreneurial opportunities in the sports tourism sector.
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Copyright © 2022 Heydari et al. This article is distributed under the terms of the Creative Commons Attribution License (CC BY 4.0), which permits unrestricted use and distribution provided that the original work is properly cited.
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ACS Style
Heydari, R.; Keshtidar, M.; Ramkissoon, H.; Esfahani, M.; Asadollahi, E. Adoption of Entrepreneurial Behaviours in Sports Tourism in Developing Countries. Highlights Sustain. 2022, 1, 41–53. https://doi.org/10.54175/hsustain1020004
APA Style
Heydari, R., Keshtidar, M., Ramkissoon, H., Esfahani, M., & Asadollahi, E. (2022). Adoption of Entrepreneurial Behaviours in Sports Tourism in Developing Countries. Highlights of Sustainability, 1(2), 41–53. https://doi.org/10.54175/hsustain1020004
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