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11 articles
Article 16 April 2025
Enrique Javier Díez Gutiérrez, Luisa María García Salas, Sara Aguilar Moya, Kelly Romero Acosta, Antonio Pérez Robles, José Jesús Trujillo Vargas, Ignacio Perlado Lamo de Espinosa and Luis Miguel Mateos Toro
275 Views50 Downloads
Article 12 September 2024
Denise A. Baden, Kate E. Horton and Jordan D. Peel
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their
This study explores image discrepancies as motivators for sustainable practice adoption in the hairdressing industry. Textual responses from open-ended surveys (n = 166) and semi-structured interviews (n = 14) of UK hairdressers revealed discrepancies between their perceptions of the occupation’s current image and desired image and between how they viewed their occupation and how it was seen by their clients. These arose from the perception that hairdressing was undervalued and partially stigmatized and currently failed to live up to sustainable, professional ideals. Our analysis showed that by engaging with sustainability concerns hairdressers could present themselves as experts helping to address societal issues through haircare, thus claiming a more prestigious occupational status/image. In doing so, we shed light on image discrepancies as motivating factors towards sustainable practice. This study also has practical implications for how to motivate ethical and sustainable practices in small and medium-sized enterprises, with implications for individuals, businesses, and broader society.
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Highlights of Sustainability
Volume 3 (2024), Issue 3, pp. 338–353
Volume 3 (2024), Issue 3, pp. 338–353
1184 Views233 Downloads
Article 13 February 2024
Piotr Gorzelanczyk and Henryk Tylicki
Highlights of Vehicles
Volume 2 (2024), Issue 1, pp. 1–12
Volume 2 (2024), Issue 1, pp. 1–12
1572 Views386 Downloads
Article 7 February 2024
Tsz Hin Hui, Nadine Itani and John F. O’Connell
Highlights of Sustainability
Volume 3 (2024), Issue 1, pp. 61–75
Volume 3 (2024), Issue 1, pp. 61–75
3653 Views1319 Downloads2 Citations
Article 2 May 2023
Floros Flouros
Highlights of Sustainability
Volume 2 (2023), Issue 2, pp. 62–74
Volume 2 (2023), Issue 2, pp. 62–74
2141 Views716 Downloads
Short Note 10 February 2023
Simone Pettigrew and Leon Booth
Highlights of Sustainability
Volume 2 (2023), Issue 1, pp. 1–9
Volume 2 (2023), Issue 1, pp. 1–9
2156 Views714 Downloads1 Citations
Article 18 August 2022
Mohammad Valipour, Helaleh Khoshkam, Sayed M. Bateni and Essam Heggy
Highlights of Sustainability
Volume 1 (2022), Issue 3, pp. 171–187
Volume 1 (2022), Issue 3, pp. 171–187
2612 Views892 Downloads3 Citations
Review 8 August 2022
Ambe J. Njoh, Ijang B. Ngyah-Etchutambe, Fri C. Soh-Agwetang, Pascar T. Tah, Mah O. Tarke and Fotoh J. Asah
Highlights of Sustainability
Volume 1 (2022), Issue 3, pp. 159–170
Volume 1 (2022), Issue 3, pp. 159–170
2425 Views1140 Downloads1 Citations
Article 7 July 2022
Ogenis Brilhante and Julia Skinner
Highlights of Sustainability
Volume 1 (2022), Issue 3, pp. 113–128
Volume 1 (2022), Issue 3, pp. 113–128
4023 Views1575 Downloads
Article 28 March 2022
Reza Heydari, Mohammad Keshtidar, Haywantee Ramkissoon, Mahdi Esfahani and Ehsan Asadollahi
Highlights of Sustainability
Volume 1 (2022), Issue 2, pp. 41–53
Volume 1 (2022), Issue 2, pp. 41–53
3421 Views1219 Downloads3 Citations
Volume 4 (2025), Issue 2, pp. 108–121