To What Extent Do Hybrid Start-ups Strive for Different Impact? Insights from Explorative Case Studies
Borderstep Institute for Innovation and Sustainability, 14169 Berlin, Germany
Highlights of Sustainability, 2023, 2(4), 224–240.
Received: 31 May 2023 Accepted: 27 October 2023 Published: 2 November 2023
This article is part of the Special Issue Capturing the Sustainable Impact of Early-Stage Business Models.
The purpose of this article is to advance the sustainable entrepreneurship research context by establishing an in-depth understanding of the aspired successes and related sustainability results of hybrid and non-hybrid start-ups against the background of a multi-level perspective. The insights are generated through an explorative multiple-case-study approach including twelve German start-up companies both hybrid start-ups and non-hybrid start-ups. There is limited research that conceptualizes aspired successes applying a multi-level view to the firm level of start-ups. This article provides comprehensive insights into different success and result categories of sustainable entrepreneurship and provides both future research as well as practitioners with a clear directive of how to navigate in the hybrid start-up context. Finally, the discussed differences and similarities between hybrid start-ups and non-hybrid start-ups draw a clearer though differentiated line between these two archetypes of start-ups.
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Copyright © 2023 Trautwein. This article is distributed under the terms of the Creative Commons Attribution License (CC BY 4.0), which permits unrestricted use and distribution provided that the original work is properly cited.
This work was supported by the research project “Grüne Gründungen als Transformationsmotor stärken” (Strengthening green start-ups as drivers of transformation), which was funded by the German Federal Environmental Foundation (Funding ID 33405/01) and implemented by the Borderstep Institute for Innovation and Sustainability, Berlin, Germany and the Department of Business Administration, Economics and Law, Innovation Management and Sustainability, Carl von Ossietzky University of Oldenburg, Germany.
Cite this Article
Trautwein, C. (2023). To What Extent Do Hybrid Start-ups Strive for Different Impact? Insights from Explorative Case Studies. Highlights of Sustainability, 2(4), 224–240. https://doi.org/10.54175/hsustain2040016
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