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Article 16 November 2023
Mahdi Mahmoudzadeh
This article is part of the Special Issue Capturing the Sustainable Impact of Early-Stage Business Models.
Highlights of Sustainability
Volume 2 (2023), Issue 4, pp. 283–302
Volume 2 (2023), Issue 4, pp. 283–302
643 Views183 Downloads
Short Note 20 September 2021
Chamila Roshani Perera and Lester W. Johnson
This paper argues that the strongly established connection between identity and consumer behaviour may not be necessarily applicable in examining environmentally conscious behaviour through an identity lens due to several other factors that may especially influence
This paper argues that the strongly established connection between identity and consumer behaviour may not be necessarily applicable in examining environmentally conscious behaviour through an identity lens due to several other factors that may especially influence environmental identity formation; (1) the continuously evolving nature of environmental identity in the context of complexities (i.e., political debates, climate change science) of climate change; (2) the challenges of expressing inner connection with nature (i.e., instrumental value vs. intrinsic value); (3) the various cultural and symbolic meanings associated with environmentally conscious behaviour (i.e., functional benefits vs emotional benefits) and (4) different forms of behavioural practices (i.e., environmentally conscious behaviour vs. anti-consumption). Therefore, this paper recommends utilising insights and measurements unique to environmentally conscious behaviour as opposed to that of general consumer behaviour because the antecedents of the former, especially environmental identity projections can be multifaceted.
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Highlights of Sustainability
Volume 1 (2022), Issue 1, pp. 1–4
Volume 1 (2022), Issue 1, pp. 1–4
1360 Views572 Downloads
