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Short Note10 February 2023
Simone Pettigrew and Leon Booth
Autonomous vehicles will be a key component of the sustainable cities and transport systems of the future. However, there is little data available on effective methods of communicating with the public about these benefits to optimise
Autonomous vehicles will be a key component of the sustainable cities and transport systems of the future. However, there is little data available on effective methods of communicating with the public about these benefits to optimise uptake and achieve their sustainability potential. The aim of this exploratory study was to assess outcomes associated with exposure to various messages communicating proposed benefits of autonomous vehicles. Australians aged 16+ years (n = 1053) responded to two online surveys administered two weeks apart. The instruments included items relating to demographic attributes, driving factors, and attitudes to autonomous vehicles. Respondents were randomised to one of five messages referring to efficient travel time, economic savings, saving lives, mobility for the elderly and disabled, and job opportunities. Messages relating to saving lives and providing mobility for the elderly and disabled performed best, especially in terms of presenting a strong argument (62% agreement) and believability (67% agreement), respectively. The results provide initial evidence that public awareness communications could favourably influence attitudes to autonomous vehicles, potentially enhancing uptake rates to yield corresponding benefits. This information will be of value in countries where the roll-out of autonomous vehicles is a strategic priority to achieve sustainable cities and transport systems.
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Highlights of SustainabilityVolume 2, Issue 1 (2023), pp. 1–9
169 Views40 Downloads
Commentary8 July 2022
Alexis D. Smith
In the Nintendo game Animal Crossing: New Horizons, players move to an uninhabited island and quickly become instrumental to the naming, aesthetic development, and biodiversity of the island. In some ways, the game can foster a
In the Nintendo game Animal Crossing: New Horizons, players move to an uninhabited island and quickly become instrumental to the naming, aesthetic development, and biodiversity of the island. In some ways, the game can foster a love for and curiosity about nature. In other ways, the game reinforces harmful colonialist values and attitudes that are ultimately an obstacle to conservation in the real world. Here I critique the game values relevant to conservation, both the values that benefit and the values that hinder conservation. I discuss possibilities for a future version of the game that reinforces values better aligned with conservation.
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Highlights of SustainabilityVolume 1, Issue 3 (2022), pp. 129–133
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Article17 May 2022
Alfred Söderberg
The market share of e-bikes has increased extensively in Europe over the last decade. How this trend will affect the transport system depends to a large extent on the substitution effect which needs to be determined
The market share of e-bikes has increased extensively in Europe over the last decade. How this trend will affect the transport system depends to a large extent on the substitution effect which needs to be determined in detail to allow projections on the potential of e-cycling as a means to promote sustainable transport systems. Further, little is known about what psychological determinants influence e-bike use, an important topic for policy makers that wish to promote e-cycling. This study aggregates GPS data from two randomised controlled trials in Sweden to determine the effect of e-bike use on travel behaviour. Motives behind e-bike use are investigated within a pathanalytic structural model, based on an expanded theory of planned behaviour. The results reveal that, on average, total cycling increased by 4.5 kilometres per person and day during the trials and its modal share measured in distance increased by 19%. E-bike use was predicted by the intention to bike to work, which in turn mediated the effects of attitudes and self-efficacy on e-cycling. Attitude mediated the indirect effect of personal norm on intention and collective efficacy amplified the effect of self-efficacy on intention. The results show that e-cycling has a large potential to contribute to a sustainable transport system. Policy makers could increase the use of e-bikes by strengthening individuals’ attitudes toward cycling and perceived self-efficacy to e-cycle, by making environmental personal norms more salient and by highlighting collective action in the effort to limit environmental degradation.
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Highlights of SustainabilityVolume 1, Issue 2 (2022), pp. 88–104
772 Views203 Downloads